Plekhanov Russian University of Economics (Department of Public and Municipal Administration, Professor)
Russian Federation
UDK 316.334.2 Экономические системы и институты. Экономические структуры. Экономическая социология. Например:
UDK 339.13 Рынок. Анализ рынка. Спрос. Предложение. Конкуренция. Маркетинг
The activity of people in order to find ways to meet their needs has led to the creation of various institutions, one of which is the market. In turn, the market is the subject of research in many sciences, including sociology. Sociology considers the market based on several paradigms. On the one hand, the market in sociology can be studied taking into account economic, political, and historical contexts: the political regime, its variability, and the dominant economic policy of the state are taken into account here. On the other hand, mainly with the help of qualitative research methods, the market can be considered as a socio-cultural phenomenon: using microsociological research methods that reflect the semiotic code (the level of abstraction) in a market social environment, it is possible to explicate various degrees of relations. As a result of the formation of the economic conjuncture of the market institution, it becomes clear that the market generates a certain system of values, concepts and ideas that inevitably integrate into the social reality of individuals. In addition, exclusively economic relations arising in the market: production, exchange, purchase and sale - for some reason are transposed to the level of interpersonal or intergroup relations, going beyond consumerist rhetoric. In this regard, ideas are formed in society, where the simplest and most insignificant everyday practices related to the sale, for example, of man-made things and objects that, being elements of an entire tradition and culture, affect the activities and life of a social group (or groups) as a whole. An example of such a pattern is bargaining, which does not lose its relevance at the present time, including when it comes to buying goods on the Internet.
sociology, market, social interaction, interaction, symbolic interactionism, microsociology, patterns of behavior, culture
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